Friday, November 28, 2008

Instinct

        Intuition, inherent tendency, inclination, urge, drive, compulsion, feeling, hunch, sixth sense, insight. Call it what you like. It consumes our decisions with a powerful force. Follow your gut or choose the rational choice? Or are those one in the same? Let our past failures dictate our choice for us? Or follow your gut just this one last time? Does taking a risk make you brave or careless? The line is so thin. What is the criteria for a brilliant idea and what is it for an insignificant one? Is simple intelligent? Will a simple presentation take away the complexity of the idea? Will it look as though no thought was given, even though an inexplicable amount was? Minutes upon hours upon days; molding, shaping, honing. Will taking this risk make the author seem overconfident or lazy even though that is the exact opposite of what they are and what they meant it to be? Is it right? 1,000 ideas and I can not escape this one. I cannot get it out of my mind. It is so simple yet so encompassing of everything I want to express. Choose. Make a decision. What will I do? What will you? 

Wednesday, November 26, 2008

Mumbai


Pray for India

On November 26, 2008

At least 7 locations in Mumbai, India were attacked by terrorists. The locations included two luxury hotels, restaurants, a hospital and a crowded bus station. The gunmen opened fire and launched grenades into the crowds. There are now believed to be 287 wounded and 195 killed. The most casualties resulting from the train station attack, where terrorists opened fire and threw grenades into the entire crowd. . The gunmen, at least in the restaurant, were known to be targeting Britons and Americans. They asked everyone who looked to be American or British what his or her heritage was, if they answered any other ethnicity, they were allowed to live. An organization known as the Deccan Mujahedeen has claimed responsibility for the attacks in e-mails to several media outlets. Police killed four suspected attackers and arrested nine others. That is not enough. 

Attacks like this are not just going to go away. It is sick that something like this actually happens. We, not as America but as the human race, need to do something. Tragedies like this happen more often than we would like to admit. We need to acknowledge it every time, not only when Americans are involved. We are affected every time another human or group of humans are injured or killed, whether we want to accept it or not. We are responsible for each other, regardless of race, class, or stereotypes. It is our obligation, and should be considered our privilege, to take care of each other and the earth that we are given. For the time that we are blessed with these things is short. 

What are you going to do about it?



Ketchup...if that's even your real name?



Prepare yourself...I am about to blog about another blog. When I was writing about the influence of color on marketing I discussed Heinz Ketchup changing their product to green (not environmentally, literally). It was then that I decided that Ketchup is the weirdest word in the english language. 

Dear...tomato sauce mixed with vinegar and other spices in a glass or plastic bottle,
     Why are you so difficult? You have 3 different and yet correct ways to spellings of your name. Ketchup, Catsup or Catchup. But they are all pronounced the same! WHY? Do you think that you are so nice you were named thrice? You may be great on fries but you are not nearly as versatile as ranch or peanut butter. Are your three names aliases? Is that it? Are the other names widely known because you used them as pen names when you wrote your first novels because you were afraid they wouldn't be good enough? Answer me. I guarantee I am going to lose sleep over this question. 

Inquisitvely, 
A red tomato sauce mixed with vinegar and other spices in a glass or plastic bottle activist


p.s. Sometimes you are really hard to get out of glass bottles. You should tell more people that they can merely tap the 75 with their knuckle and you will happily pour onto their french fries. Or is that another secret you want to keep all to yourself?
    Remember the brilliant VW Golf GTI commercial? Of course you do. How could you forget the brilliant post production work and remix of such a classic scene? The dancer in this ad is a guy named Dave Elsewhere (+ Gene Kelly's face). This is certainly not Dave's first appearance dancing in a commercial. Dave is also the dancer in all of the Apple iPod ads. He has also danced his way into ads for brands such as Heineken, 7-Eleven Slurpee, Pepsi and Doritos. Now Dave has some amazing moves but I think we've found someone who is catching up to him, George Sampson. George is the 15 year old winner of Britain's Got Talent. He preformed the remix Singing In The Rain dance in the Grand Finale of the show.  

VW Golf GTI commercial 




George Sampson



I also found a mix that juxtaposes Dave and George's moves together....


The other video I wanted to add has disabled the embedded feature but you can (and should) check it out on YouTube. The video is titled Mint Royale Ft. Gene Kelly- Singing in the rain and has some pretty interesting graphics too. 

There are tons of remakes of this VW Golf GTI ad. Works and Rewards? I think so. The first time I saw this ad I found myself running to my Mac to watch again, and again, and again, and again. 

Now that is a good ad. 

Monday, November 24, 2008

Peanut Butter is one of the greatest food products in the world. But what else can it do...
 
Great for dipping- oreo's, spoons, fingers, pretzels, bananas 
or mixing with honey, chocolate, fluff (marshmallow cream), Nutella
Removing Gum from hair
An adhesive
Painting
Squirrel and mouse bait
Bird Feeder
Taking funny pictures of your dog making funny faces
Making horses talk
Halloween Costume 
Hair styling gel
Themes for songs
Rhyming
Gaining weight
An amazing ice cream flavor
Slip-n-slide
Giving your dog medicine
Killing someone with a nut allergy
Wallpaper
Good blogging topic 
Keep some in your braces for a late night snack
mix with ammonia and egg whites to take out stains
Fake tanner
Acne treatment
Use to beat anorexia
Shoot out of a cannon
Peanut butter balloon fight
Cure for cancer
Hang posters with it
Put in bowl for Halloween and blind fold kids telling them its their insides
Fill an entire room with it (just for decoration)
See how much fits in the VCR
Measuring tool 
Use to secure dentures in place 
Fertilizer 
Shaving cream
Mud pie- reinvented 
Substitute in waterbed 
Body Paint
Fake tattoos
Nail Polish
Currency in an imaginary land
Bob for apples
Build an adobe pb house
Background for taking portraits
Use for seduction purposes
Transportation device in sticky situations
Apply to feet to walk on ceiling
Throw in air for work out
Shoot out of flair gun for help
Smear to spell out HELP to be seen from sky
Use in cultural (initiation) dance
Alternative for a shoe horn
Shoot out of the back of a car in a chase to obstruct the view of the following car
Use to plug up soda bottle to keep fresh 
Camouflage in the woods or a tan room
Quiet a squeaky wheel 
Use as a moisturizer 
Use to fill in holes in your dorm room walls so you don't get ridiculous fines
Deodorant
Cat toy
Finger painting
Sealing UPS boxes
Fly paper
Wrestling matches
Disciplinary method for a child saying "inappropriate" things
Repair leaks in bicycle tire 
Plug up a runny nose
Stucco
Coating household wires for safety purposes
Changing the sound of a musical instrument such as a tuba

Monday, November 17, 2008

Breast Cancer Cuisine?


    I got a Lean Cuisine the other day and was shocked to see what I found. The box for the instant dinner was pink, advertising Lean Cuisine's campaign against breast cancer. Lean Cuisine has been partnering with Susan G. Komen for several years now. They support the cause by selling adorable pink totes and donating the funds to breast cancer research. 

However I find it interesting that a product that has been suspected to be a common cause of breast cancer is supposedly supporting it by promoting their brand. I am shocked that Susan G. Komen for the cure is not aware of these dangers. The danger of Lean Cuisine and all TV dinners is that they require you to heat the meal in a plastic container. The combination of fat, high heat and plastics releases dioxins into the food. These dioxins ultimately reach the cells in our bodies. Dioxins are carcinogens that are highly toxic to the cells of the human body. When these dioxins reach the cells the person's risk of getting breast cancer raise drastically. 

Not only is it unhealthy to heat up anything in a plastic container, it is especially unhealthy to attempt to eat a Lean Cuisine regardless of what you heated it up in. Nestle Prepared Foods Co. recalled 900,000 lbs of Lean Cuisine meals after several people reported finding small chunks of blue plastic in their food. 

"Life is short. Have an Affair."

Speaking of inappropriate advertising in inappropriate places...

    I was just watching the UMass-Memphis game on ESPN and ended up shutting it off directly after I saw this commercial. The ad is for a company called Ashley Madison. They advertise adultery. "Hahaha right okay but what are they really advertising?" My thoughts exactly. Could they actually be advertising cheating on your spouse? Apparently so. Is life truly so short that we need to sleep with absolutely EVERYONE possible? If so, then why do we not have ads for gluttony and stealing? I mean our purpose in life is to get as many material things as possible before we croak right? 

An even bigger issue than their advertising of such crude subject matter is why are we allowing them to!!!?? Why is this okay to put on national television? Especially on ESPN, where apparently they will reach their target market. Do they not realize that along with their target market they will reach teenage boys who have yet to fully develop thoughts about a marital relationship and how it should be? This is absolutely the most sickening and inappropriate ad I have seen in my entire life. I refuse to post the actual commercial that Ashley Madison created, which aired on ESPN a few times before they pulled it. However the commercial below is the "edited and less risque version" that I just saw on ESPN; along with an explanation of the controversy and an interview with Advertising Age columnist Bob Garfield. Garfield states that Ashley Madison has a right to advertise what they like, just not where they like. What I do not understand is why everyone is applauding ESPN for pulling the more risque ad when the 2nd ad is saying the exact same message through a innuendo. 

Be a Man ESPN. Pull Both Ads. 



Clips of the ad and overview: 

EUREKA!!!!!!!!!!

I just had an absolute epiphany, surprisingly enough from something we learned in class. I am working on my machine and doing some research about Mihaly Csikszentmihalyi's psychology of FLOW. I find myself constantly yearning for a moment to be alone, to relax to have no pressing obligation, then once that rare day finally arrives I can find no satisfaction. Yet I am still craving something. I finally realized that I crave FLOW! I have experienced FLOW many times, especially when I act or write. And I cannot get enough. I just realized that whenever I get a day off, or go visit my family and lie around and watch TV the feeling of satisfaction and loss of self-consciousness, that zone that I would die to be in, is FLOW. It is crazy that it has taken me so long to realize this. 

I experience FLOW the most when I take photos. I am addicted to photography. I got my camera, a Nikon d50 about 2 years ago and have been teaching myself ever since. Now I am taking my first intro class and I feel like I am exploding with ideas that I just cannot keep in my mind! Every assignment I find unable to stop even after I turn in the project. I just keep on with the subject matter and let it expand. The worst part of all is having to turn in just 3 of each category to my professor. I can NEVER decide what to turn in, I want to use all of them. 

FLOW is absolutely the best feeling in the world. When I set up a shoot, even from the moment I receive an assignment and start brainstorming what I am going to do, I am in a zone. All of my senses join forces and focus only on the photos I am taking, the person or object I am using my thoughts are like fluid running through my mind and to my hands which in turn make everything happen. I even adore the editing process. I can sit in front of my computer hours past the time when it starts burning my legs just absorbed in editing them, seeing how far I can stretch them, what I can change them into. Then posting them on my photography website and sharing with other photographers and seeing where their FLOW process takes them. Hey speaking of my website...here is a link if you would like to take a look!!

Where is the line?

     I appreciate some shockvertising. However, there is a line that should not be crossed. This ad for example at a public pool goes too far. The Watch Around Water campaign is run in Western Australia in public pools in order to increase awareness of drownings. I think it is great that they are working toward the education of the public about such a serious issue, but I think their approach would have been put to better use elsewhere. I think having this image on the floor of a public pool will definitely deter people from even wanting to go. I have a friend whose 3 year old brother drowned in her pool when she and I were in middle school and I know that she would be extremely disturbed if she saw this. I think this ad would have a better effect if it was shown on a street corner, maybe from a different angle so that it would still make sense. Or even in a parenting magazine. It is one thing to have this in a place where adults can see it, and it is another thing to have it in plain view of children. I can not imagine swimming over this ad in a pool, especially as a child. An image like this can cause all kinds of issues with someone who is too young to understand and make it even harder to accept. Someone definitely needed to reevaluate before putting this out in public. 

A few more portraits...



























Friday, November 14, 2008

"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that frightens us the most. We ask ourselves who am I to Brilliant, Gorgeous, Talented, Fabulous? Actually who are we not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others."


Fourteen Years ago, Nelson Mandela stood before the people of South Africa and gave an amazing inauguration speech. His speech was rich with uplifting declarations. However inspiring it was, Nelson Mandela's speech did not include this statement. In fact Nelson Mandela has never uttered this statement. Yet he has been accredited with it since shortly after his 1994 inauguration speech. The actual author of this statement is a woman named, Marianne Williamson. This is an excerpt of her 1992 book A Return to Love. It is hard to believe that things like this actually happen. It is almost impossible to find the source that wrongly cited Nelson Mandela as the author or at least the speaker of this quote. However it is believed to have started or at least spread on the internet, especially the last sentence of the quote: "As we are liberated from our own fear, our presence automatically liberates others." This is just another reason why citing and backing up our information is so crucial. I think Marianne deserves the widespread credit for this quote that has been given to Nelson Mandela for so long.

Spread the Word. 

Here are two government websites that have Mandela's Inauguration speech verbatim 
Mandela: Inauguration Address Cape town, 09 May 1994-via South Africa Govenment Online Official Web site.

Cemeteries


I went to go visit my family in Nashville, Tennessee and I found this beautiful old graveyard. It was on the side of the road accompanied by at least 100 acres, a broken down farm house and a decaying barn. I jumped at the chance, pulled over and trespassed. This cemetery consisted of about 15 to 20 graves. I only had a few minutes for fear of getting shot under the protection of trespassing laws in Tennessee, but I was able to get a few shots in! The graveyard was full of an entire family. The last person to die and be buried in this cemetery is pictured above on the right. They died in 1850. I wish I knew more about this family. I wonder if the people who own currently own the land are related in any way. I have already made up my own romantic story about their history, so I might not want to ask, in fear of finding something ordinary. 
               So many people are frightened of cemeteries. I love them. No, no sadism here. I think of cemeteries as most people do parks. I find such peace there. I think I find such an odd atmosphere tranquil because, as a Christian, I have such a strong belief in afterlife. To me cemeteries are literally resting places for our bodies and nothing else. Our souls are gone. They are no longer parts of this world. At the same time I do not find comfort in going to wakes. Walking up to a person's body who is no longer on earth does not make any since to me. I think that is just our shallow way of holding onto how we perceived that person. But at the same time I have never seen a dead body look like the person did when they were alive and united with their soul, which leads me to view it as a moot point. So why the fear of cemeteries? 

Who?
Who am I to be blue?
Look at my family and fortune
Look at my friends and my house

Who?
Who am I to feel deadened?
Who am I to feel spent?
Look at my health and my money

And where?
Where do I got to feel good?
Why do I still look outside me?
When clearly I've seen it won't work

Is it my calling to keep on when I'm unable?
And is it my job to be selfless extraordinar?
And my generosity has me disabled
By this my sense of duty to offer

And why?
Why do I feel so ungrateful?
Me who is far beyond survival
Me who sees life as an oyster

Is it my calling to keep on when I'm unable?
And is it my job to be selfless extraordinar? 
And my generosity has me disabled
By this my sense of duty to offer

And how?
How dare I rest on my laurels?
How dare I ignore an outstretched hand?
How dare I ignore a third world country?

Is it my calling to keep on when I'm unable? 
And is it my job to be selfless extraordinar?
And my generosity has me disabled 
By this my sense of duty to offer

Who?
Who am I to be blue?
 
-Alanis Morissette-

Sigur Ros

Sigur Ros is a unique Icelandic band that is famous for playing the guitar with a cello bow. The lead singer Jonsi Por Birgisson is widely known for his falsetto voice. The band's music can be catagorized into genres such as post-rock, dream pop and/or ambient. Their ethereal sound is mesmerizing. Sigur Ros is my muse. Whenever I want to change my mood from stressed to relaxed and inspired, I turn on Sigur Ros. They allow me to reach a state of mind where I can feel free to create. See for yourself:

Ny Batteri (Live)


Svefn-G-Englar



Glosoli


Hoppipolla 


Wednesday, November 5, 2008

Baby Bach

Child Prodigy, Genius, Mastermind, Virtuoso, Wonder Child...call him what you like. Ethan Bortnick taught himself to play piano by ear. The largest concert that Ethan has played was the Bank Atlantic in front of 6,000 people. Oh yea...Ethan is only 6 years old. Pure talent like this amazes me. It's insane that some of us spend our lives searching for something we are good at, something we love doing, and others are born knowing. I wonder which would be better? 
What do you think? 

Monday, November 3, 2008

Children Uncensored

      When I was at home over fall break, my family and I were at Church one Sunday morning. A large family was sitting next to us with 4 kids that all looked to be under 7 yrs old. The boy sitting closest to me had to be no older than 3 yrs old. As we bowed our heads for silence after sining the entrance song, the 3 year old decided to belt out "I HAVE A REALLY BIG PENIS!!!!" His father freaked out scooped him up and ran out of mass. The entire congregation rippled with suppressed laughter. I love that we get such a kick out of the boldness or naivety of little kids. 

It reminded me of this commercial: 



Thursday, October 23, 2008

Hey Bob Lovell NO ONE CARES.

"Hi, I'm Bob Lovell and I'm an asshole."

Bob Lovell is the spokesperson for Home Marketing Service, a "one stop-shop for all of your real estate and mortgage needs." I thought I knew bad advertising until I saw his "Bless your Heart" ads. I can't even bring myself to call it a campaign. I get nauseous every time I even sense one of his "commercials" starting. Bob Lovell sells his service by claiming that "buying a home is intimidating...especially when everyone else seems to be speaking a financial foreign language. At HMS we handle everything...no financialese spoken, just plain english." I guess I just don't really understand how he is consciously marketing to a group that does not understand financial terms and yet thinks that being condescending and calling them stupid is the way to go. Bob Lovell's ads are horrible because they neither work or reward, they insult. 
Not only does Bob Lovell make horrible ads but he acts like he is absolutely brilliant, parading them on his website. He even goes as far in one of his "ads" to confront someone who insulted his wife from what he said about her in his "Bless Your Heart Commercial." Not only does he spend merely half a second mentioning the service but he also manages to insult northerners by titling the commercial "Damn Yankee."  Not good enough? Alright then, in a few other HMS ads he even flicks the camera off and spends half of his dialogue with bleeped out cussing. Oh he and runs these ads on the cartoon network. Well done Bob. Well done. Maybe Bob is just confused about the definition of narrow marketing. Because it certainly does not mean offending as many people as possible so only a few respond to your ad positively. 

Bless You Heart 


Want to be insulted? Visit the Home Marketing Services website:
http://www.homemarketingservices.com/

    Volvo's advertising has been brilliant ever since their Lemon. print ad by Bill Bernbach. And they just keep getting better. Their new campaign with Brooke Shields is HYSTERICAL. The Routan Boom discusses the grave issue of people reproducing solely so they can purchase Volvo Routan Mini Van. I love the fact that they are finding new and inventive ways to advertise mini vans. Another way Volvo is spicing up old uninteresting products is by renaming their "used cars." Previously owned Volvos are now deemed "Pre Loved"



Tuesday, October 21, 2008

Color Theory

Color has more effect on us than we think:
Blue is an appetite suppressant 
     Studies show that since blue food is such a rare occurrence in nature. Therefore we just do not      have an automatic appetite response to the color blue.
     This could actually work to our advantage:  Several weight loss programs suggest putting your      food on a blue plate or to even put a blue light in your refrigerator.
Red, Orange and Yellow increases appetites 
     Hence McDonald's color choice. 

Facts about color and its influence on marketing:
According to a study done at University of Loyola, Maryland color increases brand recognition by up to 80 percent.
Ads in color are read up to 42% more often than the same ads in black and white
Approximately 80% of what we assimilate through the senses, is visual

Many products have experienced a massive boost in sales and product interest from introducing color:
When Heinz made the bold move of turning their ketchup green, their sales skyrocketed to $23 million. All due to a simple change of color. 
When Apple brought color into a marketplace forever ruled by beige with the iMacs, they reinvigorated a brand that had suffered $1.8 billion of losses in two years.



STOMP

    Nike is very well known for its brilliant ad campaign developed by the almighty Wieden + Kennedy. My favorite Nike commercial of all time is actually one that we watched in class. Nike's brand personality has an affect on consumers that many brands could only dream of. Regardless of the fact that I am void of motor-skills, the rhythm in this commercial completely prohibits me from staying still, I have to move my limbs. I have to get up and dance or exercise or go and buy all the Nike products that I can! 

When I saw this commercial again in class I remembered why I fell in love with it in the first place, the intertextuality from STOMP. 

     I loved the concept of STOMP since the first time I saw the HBO Special titled STOMP OUT LOUD . STOMP is described as a combination of percussion, movement and visual comedy. These performances are alive with rhythm and emotion. The Nike spot takes advantage of capturing the same ambience, then adds it to its already captivating brand personality. There are a few spots that actually feature STOMP in their commercials such as Coca-Cola's Ice Pick (featured below), several Target spots, Toyota in Japan and Seat in Europe. All of these ads are so alluring because of the way our minds react to the mnemonic device of rhythm. 


Nike



STOMP



Coca-Cola's Ice Pick with STOMP

Wednesday, October 15, 2008

Brand Disciple

Ever find yourself swearing by a brand, as if your life depended on it? I find myself fighting for several brands
that I follow religiously. With these certain brands I find myself proclaiming their products, even if they fail me. Here are the list of products I am a Brand Disciple of:
  1. Mac
  2. Nikon 
  3. Starbucks (Yes, even w/ its ridiculous prices)
  4. Silk Milk (Chocolate of course)
  5. Jeep Grand Cherokee (Yes, even w/ 13mpg)
  6. Coca Cola Classic 
  7. Cingular/AT&T
  8. The Office (I'm Addicted) 
  9. Leonardo DiCaprio (alright so he isn't a brand or a product, but you know what I mean ;)
  10. Ozarka Bottled Water 
  11. Escada~Summer Heat
  12. Lysol
  13. Nike
  14. American Airlines
  15. Nordstrom (Yay, Shoes for Tall Girls!!!)
  16. Teavana
  17. Nutella
  18. Skippy Natural Peanut Butter

Tuesday, October 14, 2008

Multiple Intelligences

I definitely have all of them. Hahhahahahah...ahhhh just kidding. My most preferred routes for problem solving and understanding would be linguistic, interpersonal, and spatial.

I love language. I took French in middle school for 3 years, then Spanish throughout high school and almost two semesters of college, and I am also currently learning Polish from my boyfriend. I find it so much easier to learn from a native speaker than someone who learned it from a book. We speak it as much as possible so I can practice. I don't know why, I just get some sort of thrill from the way the different sounds form on my tongue. It's exhilarating to know that no one else knows what you are saying. I guess it also makes me feel like I am included in the culture. I wouldn't say that I pick up languages with ease, it takes me a lot of work but I really enjoy it. My Uncle's boyfriend is fluent in 7 languages, so he kinda set the bar. 

Languages I've promised myself I will learn:
1. Polish (not doin so hot at the moment)
2. Irish Gaelic (or at least get the amazing accent down)
3. Arabic (yea...that's right...Arabic)

I thoroughly enjoy people. I am very interpersonal. I feel like I walk away with something, some new knowledge with every conversation I have. I learn something from everyone I meet. Especially kids. Kids are the key to our world. If you watch a child's behavior, ideas and values change as he/or she grows up your perspective of adults will change immensely. You can take one experience a child has and judging by the way they react to it, and the way their parents react to it and predict how it will still affect them decades later. 

Spatial. I'm a visual learner. To study I have to completely rewrite my notes, onto notecards in question and answer form. Merely be rewriting them and seeing them in another place I am able to learn the information easily. I also like to express myself through photography. There are things that you can express in a picture that are impossible to express in any other form. 


I just took a Multiple Intelligences Test Online- I thought the most interesting thing about the test is that they offered it in 6 languages, English, Arabic, Bengali, Chinese, Somali and Urdu. I wonder if it is more likely for native Spanish and French speakers to also speak English or if they may be more likely to able to guess the meanings because all 3 are Latin based Languages? Hmmmmm. That's cool that they put the other languages on the site. I've never heard of Urdu-I need to look that one up. 

This Test tagged me as Interpersonal (People Smart), Intrapersonal (Myself Smart), Kinaesthetic (Body Smart), Naturalistic (Nature Smart), Linguistic (Word Smart), Visual/Spatial (Picture Smart), then unsurprisingly last Musical (Music Smart)

It added Naturalistic- one Intelligence that was not on Howard Gardner's list, but obviously some feel it is still important. 

The link for the site where I tested my intelligences:

http://www.bgfl.org/bgfl/custom/resources_ftp/client_ftp/ks3/ict/multiple_int/questions/choose_lang.cfm

Urban Legend


Legend has it that certain Tootsie Pop wrappers behold the image of  an Indian man shooting a star with a bow and arrow. By collecting 5 of the said rare wrappers, one could acquire an ENTIRE BAG of Tootsie Pops!
 
Little does everyone in the world know that this legend is just that...a legend. "How are you so sure," you ask? At the age of 8 my brothers and I believed otherwise. We scavenged for 5 of the Indian wrappers and hustled over to our nearest convenient store with our hopes up.

However once we explained the situation to the clerk, he merely laughed in our faces baring his 'sommer teeth' (some are here, some are there). He went on to taunt us saying that there is no such thing and we silly children were foolish to believe otherwise (he had an incredibly complex vocabulary for someone with such terrible dental hygiene-and was very condescending). To this day I have not eaten a single Tootsie Pop.

Intertextuality-ization

This ad is oozing intertextuality. In order to understand this DVR ad you have to know George W. Bush. It would not have the same effect on a person who has not been exposed to our President as it does on someone who has lived in America for the past eight years. Bush's constant ability to sound unintelligent makes this commercial what it is.

Monday, October 13, 2008

Thinking Outside the Box

Watch this clip from a middle school football game. This is the greatest play ever. I don't want to give anything away so you'll have to see for yourself! I just wish everyone could think outside the box like this! 


Another Great Honda Ad

Honda just can't make a bad ad can they? This commercial would be funny enough without highlighting the rearview camera, they could've simply left it at-"Hop in there's room." But as usual they went the extra mile! Fantastic!!!

Take a Gander...


Intertextuality

Okay, I know we have all been stunned by the Honda Accord Rube Goldberg Machine, but the commercial most of us have not seen is for 118-118. This british commercial advertising a new area code parodies the Honda Accord commercial beautifully. Though the 118 commercial does not have a tag line as brilliant as Honda's, it is none the less effective.  The Honda Accord commercial took 606 takes to get right where as I'm sure the 118-118 ad took around 1 or 2 considering they utilized people instead of car parts. 

More About the Honda Commercial 
The Honda commercial created by the godlike Wieden+Kennedy is 2 minutes long and cost 6 million dollars. It took a total of 3 months to complete. This ad took a lot more than just time and talented engineers. In order to acquire all the necessary parts for the Rube Goldberg Machine, they had to take apart two of the only six hand-made Accords in the world. 
www.snopes.com has the entire scoop on the Honda Accord ad known as "Cog."




Birth Control


I found this banned condom commercial on YouTube. I know this is inappropriate but I found it hysterical. 

Your Thoughts:

Saturday, October 11, 2008

It's Hard Out There for a Chimp


     No, that's not my headline. But it made me chuckle, so I borrowed it. Wait...I want to go into Advertising...Yes that is my headline, I am extremely funny and quick witted--and looking for an internship- hint, hint, nudge, nudge. 

...Segway...

     I never thought I would want to be like a monkey, until I read about Cheeta. This furry maverick has accomplished feats that many humans have not. Not only was Cheeta the star of the original Tarzan but he has his own book titled "Me Cheeta"; was also recently declared the oldest nonhuman primate in the book of Guinness World Records at age 76! 
Being retired for a little over a half century, Cheeta has had a decent amount of time on his hands. Acting and staying alive are only two among his smorgasbord of talents. "Cheeta can churn out 15 paintings in a sitting. The nontoxic paint also makes a nice snack." says his trainer Dan Westfall. These "ape-stract" paintings are being sold online for $125 a piece, and half the proceeds are going to help primates around the world. Cheeta also likes to watch TV, read, listen to the radio, sleeps late and eats at McDonalds. 
I am inspired that a monkey can have accomplished so much. If evolution is truly how we came to be, I'm flattered that we are considered more intelligent beings. If Cheeta can be creative, no one should ever think that they can't.