Color has more effect on us than we think:
Blue is an appetite suppressant
Studies show that since blue food is such a rare occurrence in nature. Therefore we just do not have an automatic appetite response to the color blue.
This could actually work to our advantage: Several weight loss programs suggest putting your food on a blue plate or to even put a blue light in your refrigerator.
Red, Orange and Yellow increases appetites
Hence McDonald's color choice.
Facts about color and its influence on marketing:
According to a study done at University of Loyola, Maryland color increases brand recognition by up to 80 percent.
Ads in color are read up to 42% more often than the same ads in black and white
Approximately 80% of what we assimilate through the senses, is visual
Many products have experienced a massive boost in sales and product interest from introducing color:
When Heinz made the bold move of turning their ketchup green, their sales skyrocketed to $23 million. All due to a simple change of color.
When Apple brought color into a marketplace forever ruled by beige with the iMacs, they reinvigorated a brand that had suffered $1.8 billion of losses in two years.
No comments:
Post a Comment