Volvo's advertising has been brilliant ever since their Lemon. print ad by Bill Bernbach. And they just keep getting better. Their new campaign with Brooke Shields is HYSTERICAL. The Routan Boom discusses the grave issue of people reproducing solely so they can purchase Volvo Routan Mini Van. I love the fact that they are finding new and inventive ways to advertise mini vans. Another way Volvo is spicing up old uninteresting products is by renaming their "used cars." Previously owned Volvos are now deemed "Pre Loved"