Intertextuality

Okay, I know we have all been stunned by the Honda Accord Rube Goldberg Machine, but the commercial most of us have not seen is for 118-118. This british commercial advertising a new area code parodies the Honda Accord commercial beautifully. Though the 118 commercial does not have a tag line as brilliant as Honda's, it is none the less effective.  The Honda Accord commercial took 606 takes to get right where as I'm sure the 118-118 ad took around 1 or 2 considering they utilized people instead of car parts. 

More About the Honda Commercial 

The Honda commercial created by the godlike Wieden+Kennedy is 2 minutes long and cost 6 million dollars. It took a total of 3 months to complete. This ad took a lot more than just time and talented engineers. In order to acquire all the necessary parts for the Rube Goldberg Machine, they had to take apart two of the only six hand-made Accords in the world. 

www.snopes.com has the entire scoop on the Honda Accord ad known as "Cog."